Train like an athlete.

Recover like a scientist.

Most companies will mail you a prescription and call that care. Here, a coach programs your training and a physician reads your labs, in the same app, on the same team.

All medications are FSA/HSA eligible with all plans.

Start Now!

No insurance
Cancel anytime
Applying takes 5 minutes.
Coach and physician on the same team
Training, nutrition and medication in one plan
LegitScript certified
The Problem

Getting a prescription has never been easier. Getting a result is the part nobody solved.

01

The Usual Old Process

Fill out a form, take a five minute call, get a package in the mail. That's most of this category now, and it's why the ads all look the same.

02

Then It Stops Working

It works right up until the day it doesn't. Then you're holding a pen with a question nobody's answering, and the company that sold it to you got paid on day one.

03

The Gap That Is Never Fixed

Nobody in that model is watching your protein, programs your training or notices when the weight comes off the wrong places, or when your labs are telling somebody something and there's nobody reading them.

At HollyFit

We show up on day 1.



More importantly, we're there on day 200, when you hit the plateau that feels like it will never end.

What You Get

Everything in one place.

Bloodwork matters. What you eat and how you train matters just as much. When one piece is missing, the rest suffer. That's not a slogan, it's the reason most of this fails. Look at what it takes to do it properly, and what it costs to bolt together yourself.

Compare it yourself
Hollyfit Vs. Glueing it together yourself.
TRT Medication
Physician Consults
Blood Work
GLP-1s
Workout Plan & Tracking
Nutrition Plan & Tracking
Wearables
Supplement Plan
New Plan Generation
Workout + Nutrition Library
Membership
With HollyFit
One membership. Coaching, training, nutrition, lab review and physician consults, all in the same app, all working from the same data.
$19.99/month
Included
$149 comprehensive bloodwork.
Or upload your existing labs for free
GLP-1s starting at $69.
30mg Tirzepatide $149
Workout plan + tracking inside the app
Nutrition plan + tracking inside the app
200+ wearables tracked
Supplement plan included. Supplements sold separately.
Included
Included
$99 includes all of the above
Doing it yourself
A prescription service, a training app, a nutritionist and a doctor who has never seen how you eat or train. Four bills, and you in the middle holding the whole picture.
$79–$199/month
Often extra, around $50 / visit
Missing markers or Labcorp
Commonly separate from the membership fee
Varies. Treatment, shipping, or supplies may be separate
Not included
Not included
Limited or separate
Not included
Often limited
Not included
Limited inclusion
The Problem

Two different problems.

The same thing missing underneath them.

You already know the number. That's not what's stopping you.

You're working. You've got kids. Somewhere in there your health stopped being something you managed and started being something that happened to you. You're not training like you used to, and the results aren't coming. It shows up in your confidence, your energy and your intimate life.



That’s the reason we built Hollyfit. Explore all the options to a stronger version of you:

  • Weight management

  • Testosterone

  • Sexual health & Recovery

  • Hair loss

The weight was never the only thing wrong, but it's the only thing that gets treated.

The weight moved and it will not move back. Sleep stopped working. There's a fog that sits behind your eyes by two in the afternoon.

You mentioned what was wrong during your doctor's visit, but nothing ended up changing.

That’s why HollyFit is here to help. Lets explore the options to a healthier version of you:

  • Weight management

  • Women's Hormone Therapy

  • Sexual health & Recovery

whole transition

Anybody can help you weigh less. Weighing less was never the whole goal.

Fit instead of skinny. Toned instead of soft. That's a different project than weight loss, and it needs a different plan.

The scale moves either way.

The scale moves either way. What it can't tell you is whether the weight came off the fat or off the muscle underneath, and the muscle underneath is what holds the result when the medication changes. It's also your shape, your energy, and what you're standing on in thirty years.


So we plan for it. Training built around protecting muscle from week one. A protein number logged where your coach can see it. Labs read by a physician who tells you what they actually say.

How it works

A plan built on your data.

Two weeks of real food logging, real bloodwork and real training gives your care team something to decide on. That's not friction. That's the difference between a protocol and a vending machine.

STEP 01

Onboard

Tell us
your story
Honest questions

Order bloodwork through us for $149, or upload labs you already have. Results go to you and your physician while you get to work with your coach on training and nutrition. Nothing is on hold.

What you get

Comprehensive bloodwork and a few honest questions about your health, your history, and what has actually gotten in the way. Not a generic form.

STEP 02

Train

Tell us
your story
Honest questions

A daily program with coach-led check-ins. Strength, conditioning, mobility and nutrition, programmed around where your body actually is right now. Your coach reads your check-ins and adjusts the next block.

What you get

A program built for the body you have right now, adjusted every time you check in. Not a PDF you download once and never open again.

STEP 03

Evaluate

Tell us
your story
Honest questions

When your labs or your symptoms raise a real question, your coach doesn't guess. Dr. Harrington evaluates whether treatment is medically appropriate for you.

What you get

A board-certified physician reading your actual labs and telling you what they say. Not a five minute call that ends in a prescription either way.

STEP 04

Track

Tell us
your story
Honest questions

A few honest questions about your health, your history, and what has actually gotten in the way. Not a generic form.

What you get

Labs, macros, workouts and wearable data in one place, where the patterns are visible instead of scattered. Not four apps that never talk to each other.

All In One

Meet Coach Holly Bot - An AI Coach Like No Other

$99/month
Most Popular

This is not your standard chatbot. It's trained on years of Coach Holly's real conversations, emails, and texts, and it has seen thousands of protocols. It's actually what Coach Holly uses to coach himself. Sometimes he worries it might be better than him, though he'll never admit it.

  • Full app: workouts, nutrition, wearables, everything loggedin one place
  • Unlimited Coach Holly Bot, any time
  • Builds your workout, nutrition, cardio and supplement plans
  • Answers almost anything you'd ask a coach, built on years of real coaching
  • Physician consults and lab review included

Real people. Real protocols. Real change.

Clients who measured what mattered and changed the outcome.

“Coach Holly helped me lose the last few pounds and build the definition I couldn't do by myself.”
Jeremiah Rosenfels
Coached
“I'm 44, a mom of three little boys and a business owner. Ten weeks in with a coach keeping me accountable, I feel better and look better than I ever have.”
Amanda Gallagher
Coached
“Started a crazy journey 10 years later than I should have, but shot my shot when I realized it's never too late. There's absolutely no way I could have accomplished this without Coach Holly's meal planning, workout planning, and constructive criticism, which he calls motivation.”
Sam Walker
Coached
“I was introduced to Coach Holly in February this year. I was at the worst shape of my life and had health issues due to weight gain. Coach Holly gave me a workout routine, diet plan and guidance. I followed his plan and lost 78 pounds in four months. Thank you, Coach Holly, for giving me my life back and helping me feel 10 years younger.”
Steve Hard
Coached
“I love our check-ins, and he's great at just really getting back to me about all my crazy questions, and I really just couldn't be happier that I decided to jump on this new health journey with him, um, and couldn't recommend him more.”
Christina Dwyer
Coached
“At 45 years old I dunked a basketball for the first time in 20 years. Whatever your goal is, Coach Holly will get you there. No one better.”
Marcus Reed
Coached
“Work, alcohol, and some bad advice from a doctor had me in a bad spot. Working with Coach Holly has been one of the most impactful decisions of my life.”
Logan Botts
Coached
"Im very happy with my transformation."
Lee VanTine
Coached
“I'll never forget meeting Coach Holly at a resort in Mexico. He told me, 'You can have all the money in the world, but right now, at this pool, I'm the richest person here.' Success in business commands respect from the people who know who you are. A physique earns adoration from everyone who sees you, including the person in the mirror.”
Jeremy Barker
Coached
“My energy, my attention to detail has changed. He's just really given me such a eye-opening experience to help me grow and to be able to feel like I'm back in college again, going out and playing with my kids. So strongly recommend Coach Holly. If you're going through some of the things that I just shared with you, please give him a call, reach out to him.”
Brock Zevan
Coached
“Coach Holly took me from this to this in six months. Enough said.”
Spencer Bowen
Coached
“Believe it or not, I was working out harder in the before pics. I hadn't missed a day in years, but I was sabotaging myself doing what I had been taught was the right way. I knew something had to change, so I got obsessed with figuring out how to live a full life while looking and feeling like the person I wanted to be. Yes, that person has a lot of tattoos.”
Coach Holly
Founder, HollyFit
Our Programs

Same app. Same physicians. The coaching is what changes.

Guided by A.I.
Coach Holly Bot (A.I.)
Starting from USD:
$99/mo
  • Full app: log workouts, nutrition, wearables, everything
  • Unlimited Coach Holly bot, anytime
  • Builds your workout, nutrition, cardio & supplement plans
  • Answers almost anything you'd ask a coach, built on years of real coaching

Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.

1:1 with Coach Sam
Guided by Sam
Starting from USD:
$249/mo
  • Everything in the Bot tier
  • Your coach builds and runs your program
  • Bi-weekly check-in by video or live chat
  • With Coach Sam or Coach Holly, you get both

Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.

1:1 with Coach Jason
Guided by Jason
Starting from USD:
$399/mo
  • Everything in the Bot tier
  • Your coach builds and runs your program
  • Bi-weekly check-in by video or live chat
  • Open line to your coach in the app

Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.

1:1 with Coach Holly
Guided by Coach Holly
Starting from USD:
$2999/mo
  • A direct cell line, real access, plus bi-weekly video
  • A program built for you, personally
  • Everything covered: bloodwork every 6 months, physician consults, and if treatment is prescribed, up to 2 medications (4 for two)
  • One of the top coaches in the country

Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.

Meet Your Physician

Dr. Michael Harrington, MD

HollyFit Medical Director

HollyFit exists because your body is not a guessing game. We built a system where an AI coach and a licensed physician work from the same bloodwork to move you toward one result.

How HollyFit Works
Testimonials

What they are saying about Coach Holly

Coach Holly is a certified personal trainer and nutritionist who has spent years building protocols alongside physicians, not around them.

Dr. Lorna Brudie
DO, FACOG, FACOOG
Gynecologic Oncologist · Double board-certified
Nearly 30 years performing complex gynecologic cancer surgery

“I've worked alongside Kyle Holland and have been consistently impressed by his depth of knowledge, professionalism, and dedication to helping others. He's someone I trust, and I highly recommend him to anyone seeking expertise in the peptide and longevity space.”

Dr. Rekha Kumar
MD, MS
Weill Cornell Medicine, Endocrinologist & Associate Professor
Founding Medical Director, American Board of Obesity Medicine · Triple board-certified · Associate Editor, Obesity · Director, Weill Cornell Obesity Medicine Fellowship

“The art of medicine is knowing where to find your next teacher. Grateful to Kyle for being one of mine.”

Dr. Haleem Mohammed
MD, MBA
FDA advisor
Chief Medical Officer, Gameday Men's Health · Board-certified Internal Medicine

“Kyle is one of the rare non-physicians who actually earns a seat at the table. He brings real scientific depth and a genuine respect for his physician partners. He collaborates instead of dictating, and that's exactly why I trust the work.”

Straight forward pricing.
No bait and switch.

Our product line

HollyFit medication category artwork
GLP-1
from $89
HollyFit medication category artwork
Testosterone
$19.99
HollyFit medication category artwork
Enclomiphene
$89
HollyFit medication category artwork
Thyroid
$49
HollyFit medication category artwork
ED meds
$39
HollyFit medication category artwork
Peptides
Industry Best
HollyFit medication category artwork
Estrogen
$19.99
HollyFit medication category artwork
Progesterone
$19.99

FAQs

Straight answers about men's health enrollment, medical appropriateness, and how the program works.

How do I enroll?

You apply through the site. We review your history and schedule bloodwork. If you are a fit, you start the onboarding process. No prescriptions are written without a physician evaluation.

Will I get medication?

Only if it is medically appropriate. A licensed physician reviews your bloodwork and history. If medication is not right for you, you still get the full AI coaching program.

What does the AI coach do?

Coach Holly Bot builds your training and nutrition program from your bloodwork and goals. It adjusts weekly based on your progress. It works alongside the physician, not instead of one.

How long is the program?

Most men stay enrolled for six to twelve months. You can cancel monthly. The goal is to build habits and metrics that last after you leave.

Is my data private?

Yes. Your medical data is protected under HIPAA. We do not sell your information. Your physician and your AI coach are the only ones who see your results.

Stop guessing.
Start measuring.

No insurance. Cancel anytime.
Applying takes 5 minute.
Or bring your labs and see your doctor on the same day.