Smaller and more tired isn't what you asked for.

Losing weight is the easy part. Losing fat while keeping the muscle that holds your shape, and fixing what's underneath it, is the part almost nobody is solving for. It takes a coach programming your training, a physician who actually reads your labs, and both of them in the same app. That's what HollyFit does, all in one place.

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Learn

All medications are FSA/HSA eligible with all plans.

  • Coach and physician on the same team

  • Training, nutrition and medication in one plan

  • LegitScript certified

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No insurance
Cancel anytime
Applying takes 5 minutes.

Your labs came back fine, but you know you're not.

The weight moved and it will not move back. Sleep stopped working. There is a fog that sits behind your eyes by two in the afternoon, and a version of you that used to have energy for all of this.

You have brought it up. Probably more than once. You said something was wrong, but "normal range" ended the conversation, and nothing changed. One again.

“I can't get rid of this weight, I can't think straight, and nobody is taking it seriously.”
You are not imagining it, and you are not being difficult. What has been missing is somebody willing to test, read, and then actually do something about what they find.
•
The Problem

Getting a prescription has never been easier. Getting a result is the part nobody solved.

01
Insulin Resistance

See the pattern behind the symptoms.

Fill out a form, take a five minute call, get a package in the mail. That's most of this category now, and it's why the ads all look the same. They compete on shipping speed, not on results.

02
Metabolic health

Treat the system, not five separate numbers.

Blood pressure, triglycerides, HDL, fasting glucose, and waist circumference are connected. We read them together, then build one plan around your goals.

03
Healthy aging

Build strength for the decades ahead.

Muscle, bone density, cardiovascular fitness, cognition, and hormonal health all matter. HollyFit pairs progressive coaching with physician review so prevention becomes part of how you live now.

At HollyFit

We show up on day 1.



More importantly, we're there on day 200, when you hit the plateau that feels like it will never end.

Get my free fitness & nutrition plan
•
Menopause + Perimenopause

Your body is changing.Your standard of care should rise with it.

Hormones, metabolism, sleep, strength, and recovery do not live in separate boxes. HollyFit brings your coach, physician, labs, and daily data into one plan built around the woman you are now and the decades ahead.

Real care for the whole transition.

Hot flashes, lost sleep, brain fog, mood changes, joint discomfort, and gradual weight gain deserve more than a shrug. Your physician reviews symptoms and labs; your coach adapts nutrition, training, and recovery around what is changing.

Training built from your own labs

Symptom tracking that follows how you actually feel

Strength, sleep, bone, and metabolic support in one plan

Ongoing physician review, not a one-time prescription

What we're working to keep off the table.

Yes, we planned for this too.
Losing your booty
Getting smaller instead of leaner
Hair falling out
Food making you sick
Woman looking at her reflection in a mirror
•
What You Get

Everything in one place.

Bloodwork matters. What you eat and how you train matters just as much. When one piece is missing, the rest suffer. That's not a slogan, it's the reason most of this fails. Look at what it takes to do it properly, and what it costs to bolt together yourself.

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How It Works
Compare it yourself
Hollyfit Vs. Glueing it together yourself.
TRT Medication
Physician Consults
Blood Work
GLP-1s
Workout Plan & Tracking
Nutrition Plan & Tracking
Wearables
Supplement Plan
New Plan Generation
Workout + Nutrition Library
Membership
With HollyFit
One membership. Coaching, training, nutrition, lab review and physician consults, all in the same app, all working from the same data.
$19.99/month
Included
$149 comprehensive bloodwork.
Or upload your existing labs for free
GLP-1s starting at $69.
30mg Tirzepatide $149
Workout plan + tracking inside the app
Nutrition plan + tracking inside the app
200+ wearables tracked
Supplement plan included. Supplements sold separately.
Included
Included
$99 includes all of the above
Doing it yourself
A prescription service, a training app, a nutritionist and a doctor who has never seen how you eat or train. Four bills, and you in the middle holding the whole picture.
$79–$199/month
Often extra, around $50 / visit
Missing markers or Labcorp
Commonly separate from the membership fee
Varies. Treatment, shipping, or supplies may be separate
Not included
Not included
Limited or separate
Not included
Often limited
Not included
Limited inclusion
•
How it works

The full range, prescribed only when your labs warrant it.

Every protocol starts with real bloodwork and a provider evaluation. Nothing here is available for direct purchase. Product images are for illustration only.

Weight Management
GLP-1 therapy, considered only when your labs and history support it, and never handed over as the entire plan. The training and the protein target come with it.
  • GLP-1
  • Tirzepatide
  • Rx only
Women's Hormone Therapy
Estrogen, progesterone and thyroid support for perimenopause and menopause, guided by your labs and your symptoms rather than by your age alone.
  • Estrogen
  • Progesterone
  • Thyroid
  • Prescription only
Sexual Health
Provider-prescribed treatment for erectile function and libido.
  • PT-141
  • Prescription only
Recovery and Longevity
NAD+, glutathione, and physician-prescribed peptide therapy such as sermorelin, compounded and lab-monitored.
  • NAD+
  • Glutathione
  • Sermorelin
  • Rx only
•
How it works

A plan built on your data.

Two weeks of real food logging, real bloodwork and real training gives your care team something to decide on. That's not friction. That's the difference between a protocol and a vending machine.

Apply Now
01
Onboard
02
Train
03
Evaluate
04
Track
STEP 01

Onboard

Tell us
your story
Honest questions

Order bloodwork through us for $149, or upload labs you already have. Results go to you and your physician while you get to work with your coach on training and nutrition. Nothing is on hold.

What you get

Comprehensive bloodwork and a few honest questions about your health, your history, and what has actually gotten in the way. Not a generic form.

STEP 02

Train

Tell us
your story
Honest questions

A daily program with coach-led check-ins. Strength, conditioning, mobility and nutrition, programmed around where your body actually is right now. Your coach reads your check-ins and adjusts the next block.

What you get

A program built for the body you have right now, adjusted every time you check in. Not a PDF you download once and never open again.

STEP 03

Evaluate

Tell us
your story
Honest questions

When your labs or your symptoms raise a real question, your coach doesn't guess. Dr. Harrington evaluates whether treatment is medically appropriate for you.

What you get

A board-certified physician reading your actual labs and telling you what they say. Not a five minute call that ends in a prescription either way.

STEP 04

Track

Tell us
your story
Honest questions

A few honest questions about your health, your history, and what has actually gotten in the way. Not a generic form.

What you get

Labs, macros, workouts and wearable data in one place, where the patterns are visible instead of scattered. Not four apps that never talk to each other.

•
All In One

Meet Coach Holly Bot. See your progress, clearly.

$99/month
Most Popular

Bring your daily effort into focus. Coach Holly Bot connects what you track with a plan you can follow, from training and nutrition to the questions that come up along the way.

  • Workouts, nutrition and wearable data in one place
  • Unlimited Coach Holly Bot, any time
  • Personalized training, nutrition and supplement plans
  • Guidance built on years of Coach Holly’s real coaching
  • Physician consults and lab review included
Apply Now
•
Solutions

Built, not bought.

Foundation and bloodwork at the base. Hormones and GLP-1s above it. Peptides at the top.

Nobody starts at the top. You climb, and your labs and your physician decide when you've earned the next step.


Personalized options are reviewed by a clinician based on your labs, history, goals and eligibility. Everything above the foundation rests on it.

  • Train

  • Eat Well

  • Sleep

  • Test

  • Review

Apply Now
•
Testimonials

What they are saying about Coach Holly

Coach Holly is a certified personal trainer and nutritionist who has spent years building protocols alongside physicians, not around them.

Dr. Rekha Kumar
MD, MS
Weill Cornell Medicine, Endocrinologist & Associate Professor
Founding Medical Director, American Board of Obesity Medicine · Triple board-certified · Associate Editor, Obesity · Director, Weill Cornell Obesity Medicine Fellowship

“The art of medicine is knowing where to find your next teacher. Grateful to Kyle for being one of mine.”

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Dr. Rekha Kumar

MD, MS
Weill Cornell Medicine, Endocrinologist & Associate Professor
Founding Medical Director, American Board of Obesity Medicine · Triple board-certified · Associate Editor, Obesity · Director, Weill Cornell Obesity Medicine Fellowship

“The art of medicine is knowing where to find your next teacher. Grateful to Kyle for being one of mine.”

Tracy Torhan
Coached

“HollyFit has helped me reach my lowest weight in more than 20 years. Between the peptide protocol, the ongoing support, and…

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Tracy Torhan

Coached

“HollyFit has helped me reach my lowest weight in more than 20 years. Between the peptide protocol, the ongoing support, and the accountability to stay consistent with clean meal plans, I’ve finally seen the kind of progress I had been hoping for for years. I had been so focused on the process that I stopped weighing myself. When I finally stepped on the scale, I was 134 pounds. The last time I checked, I couldn’t get below 145, so seeing that number felt completely unreal. I actually started crying. It is hard to explain how long I had been waiting to feel this kind of change. I am incredibly grateful for HollyFit, the support, and a plan that finally helped me get results.”

Dr. Lorna Brudie
DO, FACOG, FACOOG
Gynecologic Oncologist · Double board-certified
Nearly 30 years performing complex gynecologic cancer surgery

“I've worked alongside Kyle Holland and have been consistently impressed by his depth of knowledge, professionalism, and…

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Dr. Lorna Brudie

DO, FACOG, FACOOG
Gynecologic Oncologist · Double board-certified
Nearly 30 years performing complex gynecologic cancer surgery

“I've worked alongside Kyle Holland and have been consistently impressed by his depth of knowledge, professionalism, and dedication to helping others. He's someone I trust, and I highly recommend him to anyone seeking expertise in the peptide and longevity space.”

Amanda Gallagher
Coached

“I'm 44, a mom of three little boys and a business owner. Ten weeks in with a coach keeping me accountable, I feel better and…

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Amanda Gallagher

Coached

“I'm 44, a mom of three little boys and a business owner. Ten weeks in with a coach keeping me accountable, I feel better and look better than I ever have.”

Christina Dwyer
Coached

“I love our check-ins, and he's great at just really getting back to me about all my crazy questions, and I really just…

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Christina Dwyer

Coached

“I love our check-ins, and he's great at just really getting back to me about all my crazy questions, and I really just couldn't be happier that I decided to jump on this new health journey with him, um, and couldn't recommend him more.”

Meet Your Physician

Dr. Michael Harrington, MD

HollyFit Medical Director

HollyFit exists because your body is not a guessing game. We built a system where an AI coach and a licensed physician work from the same bloodwork to move you toward one result.

How HollyFit Works
Kyle Coach Holly Holland and his wife Bri, founders of HollyFit

Meet the founders

Kyle “Coach Holly” Holland & Bri

Husband and wife. Coach and software engineer.

When Kyle’s coaching business grew beyond what one person could personally manage, he turned to his wife, Bri, an accomplished software engineer. Together, they set out to bring the care and attention of personal coaching to more people.

Kyle had also seen what standard telehealth was missing: a connection between the prescription and the way someone trains, eats, and lives. His coaching experience and Bri’s engineering expertise became HollyFit, a place where coaching, technology, and physician-guided care work together.

Straight forward pricing. No bait and switch.

Our product line

HollyFit medication category artwork
GLP-1
$89
HollyFit medication category artwork
Estrogen
$19.99
HollyFit medication category artwork
Progesterone
$19.99
HollyFit medication category artwork
Thyroid
$49
HollyFit medication category artwork
Topicals
Rx only
HollyFit GLP-1 Support supplement
Supplements
Daily support
Apply Now

FAQs

Straight answers about women’s health, getting started, and how your plan works.

How do I enroll?

Answer a few questions about yourself and your goals, choose your plan, and you’re in. You can order bloodwork through us, upload results you already have, or start with training and nutrition right away. If you’re interested in medication, your physician will review your history and labs to help you explore your options.

Will I get medication?

Only if it is medically appropriate. A licensed physician reviews your bloodwork and history. If medication is not right for you, you still get the full AI coaching program.

What does the AI coach do?

Coach Holly Bot builds your training and nutrition program from your bloodwork and goals. It adjusts weekly based on your progress. It works alongside the physician, not instead of one.

Is my data private?

Yes. Your medical data is protected under HIPAA. We do not sell your information. Your physician and your AI coach are the only ones who see your results.

Stop guessing.
‍Start measuring.

No insurance. Cancel anytime.
Applying takes 5 minute.
Or bring your labs and see your doctor on the same day.

Apply Now
How It Works
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