This Privacy Policy explains how HollyFit LLC collects, uses, and protects information obtained through our website, our mobile application, and online communications.

Information We Collect

We may collect information that you provide directly, including:

• name
• phone number
• email address
• contact form submissions
• appointment or inquiry information
• other information you choose to share

We may also collect limited technical information such as:

• browser type
• device type
• IP address
• cookies or similar technologies

How We Use Information

We may use information to:

• respond to inquiries
• schedule appointments
• communicate with you
• provide services
• improve our website
• comply with legal obligations

Health and Fitness Data

The HollyFit mobile app can read health and fitness data from Apple Health on iOS and from Health Connect on Android, but only after you connect it and grant permission. We request the following categories:

• steps
• active calories burned
• exercise and workout sessions
• sleep
• heart rate variability
• resting heart rate
• VO2 max
• weight
• body fat percentage
• blood pressure
• blood glucose

We use this data to show you your own trends, to give your assigned coach the context to adjust your training, nutrition, and recovery, and, for readings such as blood pressure and blood glucose, to give your prescribing physician the clinical picture they need. Trends are measured against your own history rather than a population average.

Our access is read-only. HollyFit never writes data back to Apple Health or Health Connect, and never changes or deletes what is stored there.

We do not sell health data, and we never use it for advertising. It is not shared with advertising networks or data brokers, and it is not sent to our product-analytics tooling. Within HollyFit it is visible to you, to the coach assigned to you, and to the clinicians involved in your care. We share it outside HollyFit only with service providers who process it on our behalf under contract, or where the law requires it.

Connecting a health source is optional and you can disconnect at any time. On Android, revoke access in Health Connect settings; on iOS, in the Health app under Sharing. Revoking stops any further reading immediately. Data already synced to HollyFit stays until you delete your account or ask us to remove it, which you can do as described in Delete Your Account.

Some of the information in your HollyFit record is created in the course of care by a licensed clinician. Those records are protected health information and are handled under HIPAA and applicable state medical-records law, including retention requirements that apply to your provider. Those requirements can survive the closing of your account.

Text Messages

If you give us your mobile number and check the consent box, we may send you text messages about the guide you asked for, answers to questions you send us, and occasional coaching follow-ups. Consent to receive text messages is never required to buy anything from us, and you can decline the messages and still use everything else.

We do not sell, rent, or share mobile numbers or SMS consent with third parties or affiliates for their own marketing purposes. Mobile numbers are shared only with the messaging vendor that transmits our texts on our behalf, and only so the message can be delivered to you.

Message frequency varies and depends on how you interact with us. Most people receive no more than about four to eight messages per month. Message and data rates may apply, depending on your mobile plan.

Reply STOP to any message to stop receiving texts, and HELP for help. We honor a STOP request immediately. You can also email us at the address below to be removed.

Sharing Information

We do not sell personal information. We may share information with:

• the coach assigned to you
• healthcare providers, including your prescribing physician
• pharmacies
• service providers
• vendors assisting with website, scheduling, billing, or communications
• others as required by law

Data Security

We use reasonable safeguards to protect information, but no system is completely secure.

Your Choices

You may contact us to update your information or request certain privacy-related actions, subject to applicable law.

You can disconnect a health or wearable source at any time without affecting the rest of your account, and you can delete your account entirely. Both are described in Delete Your Account, which also explains which records we are required to keep and for how long.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their content or privacy practices.

Children's Information

Our website is not intended for unsupervised use by children, and we do not knowingly collect information from children except as permitted by law.

Policy Changes

We may update this policy from time to time.

Contact

Email: von@hollyfitllc.com
Phone: 980-385-7571
Address: 1011 Matheson Ave, Charlotte, NC 28205

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HollyFit is different. We do not sell you a bottle. We build you a system. Your blood is drawn. Your numbers are read. A licensed physician looks at the truth of your biology and decides what you actually need.

Coach Holly Bot takes those same numbers and builds your daily training and nutrition. No templates. No generic plans. The work is built for your body alone.

When your data changes, the plan changes. The coach adjusts. The physician evaluates. Training, nutrition, and treatment move together toward one result.

This is not a quick fix. It is the long game. And it starts with your own blood.